Customers are the most important aspect of every business, therefore, maintaining positive relationships with them is vital. In addition to this, CRM solutions let you streamline administrative processes in sales, marketing, and service divisions.
Failure to integrate a strong, multifaceted CRM solution can result in missed growth opportunities and lost revenue due to inefficient operating processes and weak customer relationships.
Misplacing customer contact information can lead to losing the client to a competitor which is counterproductive. Or, you can have multiple salespeople talking to the same customer to a point where that customer becomes annoyed. These are just two examples of the problems you can face when lacking a centralized and automated CRM system.